Your EzDukkan Online Store is a public-facing web page hosted at a unique URL tied to your business. It is automatically generated from your product catalogue — every product you have in EzDukkan with an image can appear on your storefront.

Think of it as a digital version of your physical shop window. Customers can:

• Browse your products by category
• See product images, names, brands, and price details based on your privacy settings
• Check stock availability in real time
• Use your contact details to call, message, or visit your shop

Key difference from platforms like Meesho or Amazon: Your EzDukkan store is your own brand — there is no commission taken by EzDukkan on your sales, and your store is not shared with competitors on the same marketplace. It is purely yours.

After approval, the store stays live 24/7. Customers can browse your approved catalogue anytime and contact you through the details shown on your store.

Your store is not made public immediately. EzDukkan keeps storefronts behind a review flow so illegal, restricted, or unsafe items do not go online without checks.

To prepare your store for review:

1. Go to Settings from the left sidebar.
2. Navigate to the Online Store or Store Settings section.
3. Your store URL will be shown — it is typically in the format yourbusinessname.ezdukkan.in or a similar subdomain.
4. Configure your store details, contact information, product visibility, price privacy, and stock settings.
5. Submit or request the store to go online.

Before a store becomes public, EzDukkan checks it through moderation:

1. AI moderation scans storefront items for illegal, restricted, or unsafe content.
2. The store and visible products can be manually reviewed by the EzDukkan team.
3. Final admin approval is required before the store is made publicly visible.

Until approval is complete, the store URL may show a "Coming Soon", "Under Review", or "Not Available" page to visitors.

After the store is approved and online, copy your store URL and share it — put it on your WhatsApp status, your Instagram bio, your business card, or your Google Maps listing. Every click is a potential customer.

Not every product automatically appears on your online store. For a product to be visible to customers, it needs:

1. A Poster Image — Products without an image are hidden from the store by default. This is intentional — a product listing with no photo is not useful for online shoppers. Add a clear product image through the Product Editor.
2. Stock > 0 — Out-of-stock products may be hidden or shown as unavailable, depending on your store settings.
3. Store Visibility Enabled — Each product has a "Show in Online Store" toggle in the Product Editor. Make sure this is enabled to publish the product to your online storefront. If disabled, it stays hidden online but is still available for counter billing.

To add an image to a product: Go to Products, find the product, click Edit, scroll to the Poster Image section, and upload a photo. The image is immediately synced to your online store.

Tip: The quality of your product photos is the single biggest factor in how well your online store converts visitors into buyers. Use a white background, good lighting, and a high-resolution camera (even a modern smartphone camera is excellent).

Your store automatically reflects your business branding. To customise it:

Business Name & Logo: Go to Settings → Business Profile. Your business name is displayed as the store header. Upload your business logo — it appears at the top of the store page.

Store Banner / Description: You can add a short tagline or description that appears on the store's homepage. This is a good place to mention your speciality, location, or a current promotion.

Categories: Products are grouped by the categories you assign them in the product editor. Make sure your categories are named clearly — they become the navigation tabs on your online store (e.g., "Dairy," "Electronics," "Stationery").

Contact Information: Your phone number, email, and address from your Business Profile are shown on the store so customers can contact you directly if needed.

EzDukkan lets you control what prices customers can see on your public store. This is useful when you want customers to contact you before discussing final price, wholesale rates, discounts, or availability.

In your online store settings, under Pricing & Inventory, you can control:

• Show MRP Price — displays the product's MRP on the storefront.
• Show Selling Price — displays your selling/customer price on the storefront.
• Show Stock Status — displays whether the product is in stock or out of stock.

How this appears to customers:

• If Selling Price is on, customers see your selling price. If MRP is also on and higher than the selling price, MRP appears as the crossed-out comparison price.
• If Selling Price is off but MRP is on, customers see only the MRP.
• If both Selling Price and MRP are off, the product shows "Contact for pricing" instead of a price.

This lets you keep the store public while still protecting sensitive pricing. Customers can browse products first and then contact your shop for the final price or quotation.

When a customer visits your store URL:

1. They see your store homepage with your business name, logo, and a grid of your products.
2. They can filter by category using the tabs at the top.
3. Clicking a product opens a product detail page showing the full description, gallery images, and whatever price or stock details you have chosen to reveal.
4. They use the phone, WhatsApp, email, address, or map details shown on the store to contact you.
5. You confirm availability, quantity, price, pickup, delivery, or payment directly with the customer outside the storefront.

The online store works like a digital product catalogue and shop window. It helps customers discover what you sell, but the actual ordering conversation happens directly between the customer and your store.

If you offer local delivery, pickup, UPI payment, or any special ordering process, mention it clearly in your store description or tell customers when they contact you.

EzDukkan does not create online store orders automatically. When a customer contacts you from the store page, handle the conversation using your normal business process.

Recommended flow:

1. Ask the customer which products and quantities they need.
2. Confirm stock and final price.
3. Confirm pickup, delivery, or visit-to-store details according to your own policy.
4. Create an invoice in EzDukkan if the sale is confirmed.
5. Share the invoice or payment details with the customer through WhatsApp, phone, or your preferred channel.

This keeps the storefront simple and avoids promising delivery or checkout features that EzDukkan does not provide.

The online store is currently a public catalogue, not a complete ecommerce checkout system.

EzDukkan does not currently provide:

• Built-in cart checkout for customers
• Delivery management
• Cash on Delivery workflow
• Online order tracking
• Automatic order notifications inside the dashboard
• Payment gateway checkout from the storefront

If you need any of these workflows, handle them directly with your customer after they contact your shop.

The more people who visit your store, the more customer enquiries you can receive. Here is how to promote it effectively:

WhatsApp Status: Post your store link as a WhatsApp status with a message like "Browse our products and contact us to order." This reaches your existing contacts immediately.

Instagram Bio: Add your store URL to your Instagram profile bio. Change the caption on product posts to say "Browse products from the link in bio."

Google Business Profile: If your business is on Google Maps, add your store URL to your Google Business Profile as your website. Customers searching for you on Google can browse your catalogue and contact you.

Business Cards: Print your store URL on your business cards and packaging.

QR Code: Generate a QR code for your store URL (use any free QR code generator online) and display it at your physical counter. In-store customers can scan it to browse products later.

Is there any commission on online store enquiries? No. EzDukkan does not take a commission when customers discover your products through your online store and contact you directly.

Can I set different prices for online vs. in-store? Not currently. The storefront uses the product's MRP and Customer Rate from your catalogue. However, you can control whether customers see MRP, selling price, or "Contact for pricing" using the store's price privacy settings.

Can customers pay online from the store page? Not from the storefront itself. You can share your own UPI, bank, payment link, or invoice details directly with the customer after they contact you.

What if a product goes out of stock after a customer asks about it? EzDukkan shows stock on the storefront. If stock runs to zero, the product may be hidden or marked unavailable depending on your settings. If a customer asks about an unavailable item, you can suggest an alternative or ask them to check again later.

Can I restrict which products are shown on my store? Yes! Inside the Product Editor, look for the "Show in Online Store" toggle. Turning this off hides the product from your online store immediately, which is perfect for trade-only items, test products, or items strictly meant for internal counter use.

Can multiple people manage the store? The store reflects whatever is in your EzDukkan product catalogue. Any authorised user of your EzDukkan account who can edit products can indirectly affect the store. Staff management and role-based access is available in Settings.